Supporting Content and how it fits within the Quality Content Model

Supporting Content and how it fits within the Quality Content Model

In this video we delve deeper into the idea of Expertise, Authority and Trustworthiness and explore the idea of supporting content.

If you want to gain more search engine visibility then this video is a MUST!

Transcript

Hello and Welcome, David Judge here and in this short video I’m going to show you How to easily create Quality Content and the blueprint to ensure you get the most out of all of your efforts.

As we discussed in the last video quality content is measured by the Expertise, Authority and trustworthiness.

We’ll be expanding again on EAT more within your own site, more specifically the idea of supporting content and how this can help with your overall profile.

Basic Areas of Optimisation For Any Website

Whilst there are many ways to build your presence away from your website using methods that get exposure (this is often called link building), there’s often neglect around how you should structure your website to get maximum visibility online.

There are many areas you should focus on to ensure you website complies with the basic optimisation.

These include:

– You sites title tag

– a single headline for each page (also known as a h1 tag)

– a simple to follow URL structure

– easy to read content which is broken into smaller paragraphs and separated by sub headlines

– the subject of the page to be very specific to a particular subject

– Offer supporting content that a visitor could use to explore other pages on your website

The Importance of Supporting Content

As I mentioned earlier let’s look at supporting content, how and why it’s important to use it and most importantly how you can creating supporting content for your own website and business.

The idea around supporting content is to offer visitors to your site the opportunity to delve deeper into a specific topic on your website or to offer similar topics that would of interest to your visitor.

An Example of Supporting Content

ok, sounds a little complex, so let’s look at an example…

Lets say you have a business and website that around Accounting based in Australia.

One service you may offer could be Superannuation.

You would have a main page that discusses Superannuation and how you work with clients around superannuation planning.

If you were to offer supporting content you could create additional pages that discuss:

– How to find your lost super and the process
– Transferring superannuation to one single account
– How to Choose the right super fund
– Self Managed super funds
– Understanding Tax and Self Managed super funds
– and more

Hub Topics and Supporting Content

This is an example of what you would call a ‘Hub Topic’ and then expanding on each main ‘hub topic’ with supporting content to offer your visitors real value when they visit you and to also assist with showing the search engines you are an Authority on your topic.

So how would this look on a website?

Here’s a snapshot of a site that has fared exceptionally well lately from a search engine visibility:

You can see running down the left hand side of emedicine health that they have included other supporting topics around brown recluse spider bites.

These are:

– acute kidney failure
– black widow and brown recluse bites
– Blood Clots
– Coma
and more

You can see those there?

Search Metrics Example with E-medicine Health

So if we now have a look in Search Metrics you’ll see the dramatic increase that happened for e-medicine health on the 25th May 2014.

I could literally show you dozens of sites using this same principle that have increased by using supporting content as a part of their strategy.

This is essentially the idea of supporting content on a site and makes perfect sense as to why it would work on any business small – medium to large as businesses that reward visitors with a great experience should be the ones that are rewarded.

In the Next Video…

Ok Great, In the next video I’m going to discuss the idea of internal link building, how it should look and a few examples of what to avoid.

If you have a question you would like me to answer make sure you get in contact and I love to hear from you.

As always this is David Judge showing you how to grow your business online.

Resources:

http://www.searchmetrics.com/ – Search metrics is an awesome tool to keep an eye on a websites overall search engine visibility

http://www.emedicinehealth.com/spider_bite_brown_recluse_spider_bite/article_em.htm – a live example of a well laid out site offering an excellent supporting content experience

Quality Content, Google and E.A.T

Quality Content, Google and E.A.T.

In this video I discuss changes to Google’s quality guidelines and the concept of Expertise, Authority and Trustworthiness.

If you would like to ensure you’re getting the best results for your online presence then you need to watch this video.

Transcript

Hello and Welcome, David Judge here and in this short video I’m going to share how you can make sure the Search Engines love and value your business.

This is an interesting video as we’re going to discuss what is quality content, Google and E.A.T.

The core of what I am going to discuss today comes from a variety of resources and the one I really want to mention was written by Jennifer Slegg, where she discusses an update to Google and how they measure a quality website and brand.

Whilst this update has not been officially released there are other blogs, along with my own research on a number of sites Search Engine visibility that has shown a recent change with the way Google view websites and businesses.

So what is E A T or Eat?

Eat is an acronym that stands for:

Expertise

Authority and

Trustworthiness

The idea around Eat is sites that Google find lacking a certain amount of Expertise, Authority and trustworthiness will not be considered as relevant as other sites and as a result will not hold as much search engine visibility as sites that offer more Eat.

So lets look in more detail on each elements of Eat and what you can do to work on each areas.

Expertise

If we break down the first element, it would be best to explain expertise as an expert that has experience on a particular subject.

Lets look at this in the real world.

How could a carpet cleaner show their expertise in their field. One of the best to do this would be for them to show examples of their work and explain the details around that work. They could even discuss why the job was difficult and how they worked around it to get the result for the client.

Like anything in life, the more experience you gain the more expertise you gain.

Authority

Ok, the second element… Authority. If you work on and gain enough Expertise you will naturally become an authority in your industry.

Jamie Oliver is a very well known chef that holds a lot of authority due to his demonstrable expertise in cooking.

Of course he has gained that authority over many years of hard work and toil but Jamie is working on a Global scale where you only need to apply this to your own region or area you service.

Trustworthiness

Ok, let’s explore the last element… trustworthiness.

Trustworthiness can be gained by others showing their experience in dealing with you.

This is can in the form of independent reviews that demonstrate how it is worth with you.

This is the proof in the pudding, where other demonstrate your results.

You can also gain trust in consistent action in how you represent your business online.

How E.A.T. Can apply to any business

When looking at EAT you can apply this in any sized business, from small to large and in reality the level of activity and method of demonstrating your expertise depends on your business.

One thing for sure is when you look at your website and if you want to can gain more visibility online as well as offering a great experience for your visitors will all come down to how well you can demonstrate why your business stands out from the crowd, and specifically what others think about how you do business.

In the next video…

This in a lot of ways is a lot more than just search engines and is important in getting the best results from the Internet.

Ok, In the next video I’m going to discuss another really important subject for businesses today…

How to easily create Quality Content and the blueprint to ensure you get the most out of all of your efforts. If you’ve wondered the best way to create content around your business then you’re going to enjoy this next video.

If you have a question you would like me to answer make sure you get in contact and I love to hear from you.

As always this is David Judge showing you how to grow your business online.

Resources:

http://www.thesempost.com/google-rewrites-quality-rating-guide-seos-need-know/ – A great post by Jennifer Slegg

http://cognitiveseo.com/blog/5536/google-panda-4-0-topical-authority-content-update-2014-case-study/ – This is a really interesting article covering the idea of E.A.T. written by Razvan Gavrillas