Understanding what your customer wants for many business is an unattainable dream as ‘no-one’ can ever truly understand what they want.
In reality there are more tools today you can use than ever before and where it used to cost a fortune to understand nowadays if you understand how to ask combined with the right tools, you can gain better insights than ever before and get those same customers to come back and buy from you.
In today’s conversation we discuss the top 5 ways to understand your customers wants and how you can apply every strategy in any business.
Asking Your Customers What They Want Can Have a Massive Impact – Time: 00:22
Ask Your Clients To Complete Surveys – Time: 1:05
Read And Measure Your Analytics – Time: 1:58
Ask For Review And Feedback – Time: 2:54
Measure Feedback Through Paid Advertising – Time: 3:51
Reverse Engineer Your Competitors – Time: 4:44
There Are Tools You Can Use To Measure What Your Customer Wants – Time: 5:34
In The Next Video – Time: 6:33
Hello David Judge here and today I’m going to discuss The Top 5 Ways To Understand What Your Customer Wants.
Over my years in the Online Marketing arena I’ve watched the number of tools that have grown and adapted and seriously it is easier today to understand what your customer wants more than ever before. The amount of information you can gain about your customers using the internet is staggering.
Asking Your Customers What They Want Can Have a Massive Impact
On the flip side, when I talk to business owners about the tools they use to measure client satisfaction at times I get this look like I’m asking them to explain the meaning of life.
And you know this is great news as it means there’s a lot of opportunity out there to understand the hot buttons of your customers, how to sell them what they want and most importantly, get your previous customers to come back and buy more stuff from you.
Last point (and then we’ll get into it)… when I researched this subject (as I wanted to see if there were any new trending ideas) the information out there is pretty light on so you’re really in for a treat.
Ok, let’s go and we’ll jump straight onto the first method, which is…
Ask Your Clients To Complete Surveys
A survey is a way of directly connecting with your customer and asking them what they like and don’t like about buying from you.
In a survey you can ask as many questions as you like with our research showing up to 6 questions getting the most people to complete.
Also, when you conduct a survey, make it as easy as possible. I usually give the person 5 bullet points to choose from with an optional text block for them to complete more info.
The best way to send? Email it to them! You can email it to them right after they buy from you, you can send them all out at once and you can even send them a few times a year.
Surveys are BY FAR the most direct path to finding out what your customers want.
Read And Measure Your Analytics
Analytics lets you look at what your visitors are doing when they visit your website and or social pages.
Google Analytics for example will tell you where a visitor comes from, how long they stay, the pages they look at and a heap of other important pieces of information. A good example of how you could use analytics would be to set up page on your website and send it out to for customers to look at. You could look at how many visited that page and place special ‘Calls To Action’ around that page and measure what they do.
If you pay really close attention to analytics, especially after you make changes to certain pages on your website, you can see how people react to those changes.
I am a HUGE fan of analytics as the first step to improvement is to first of all measure where you’re at first!
Ask For Review And Feedback
Reviews and feedback can certainly go 2 ways, especially as people are more likely to leave a review if they are unhappy as opposed to happy. How do you fix this then???
You make it a process to ask every person to leave you a review which will allow you to gain a broader insight into what people like and would like to see improved.
An example of this could be a shopping cart site where you could invite people to leave reviews after they’ve made a purchase asking the pros and cons of dealing with you. Whilst you may experience negative reviews if they are handled constructively, you’ll actually improve on a product, service and overall how they experience your business.
Measure Feedback Through Paid Advertising
No my preferred medium of finding out what my customer wants is through Facebook Ads.
Why??? With facebook ads you can really drill down the people you would like to target, their age, gender, likes and dislikes and so much more.
Facebook ads are also very cost effective at the moment, where you could gather a whole lot of important data from a well run ad for only $50.
An example of how you could use paid ads would be to take a product or service and new ideas around how you would like to present that idea and to set up an ad for it.
If you get bites, people like it, if you don’t then you need to tweak and repeat. This is a really good way for you to take a new product to the marketplace especially if you want get an insight on how your target market may react before you go LARGE.
Ok, last one…
Reverse Engineer Your Competitors
This one is HUGE and can give you a massive amount of information around what they do and how they do it.
I like to look at:
How their website is structured
What they offer and how
Their social media accounts and how often people interact and how they interact
It doesn’t have to be in your local area, you can look countrywide, especially as there may be competitors further away that are really engaging in a way you could implement in your business. I mean seriously, what better way to understand what your customers want then to reverse engineer others.
There Are Tools You Can Use To Measure What Your Customer Wants
One last point on this last strategy… Make sure you focus on this from a ‘How I could apply this to my business and really focus on the areas that you can see attract the highest level of attention. Socially there are a lot of services you can use, for example Social Bro which allows you to measure your competitors Twitter accounts and which tweets gain the most traction, when they tweet and heaps of other cool info.
Ok, that’s it. Remember as I said at the beginning the number of people out there actually investing the time to find out what their customers want are few and far between even though it makes so much sense to do it.
By understanding what your customer wants you can get them to buy more of your stuff and in turn have more money to invest in getting new customers.. Make Sense????
In The Next Video
Let’s wrap up… In the next video we’re going to talk about SEO penalties.
We’re going to discuss what this actually means, the different types and the steps you need to start to reverse any penalties.
If you have a question you would like me to answer make sure you get in contact and I love to hear from you.
As always this is David Judge talking online marketing and showing you how to grow your business online.