Supporting Content and how it fits within the Quality Content Model
In this video we delve deeper into the idea of Expertise, Authority and Trustworthiness and explore the idea of supporting content.
If you want to gain more search engine visibility then this video is a MUST!
Transcript
Hello and Welcome, David Judge here and in this short video I’m going to show you How to easily create Quality Content and the blueprint to ensure you get the most out of all of your efforts.
As we discussed in the last video quality content is measured by the Expertise, Authority and trustworthiness.
We’ll be expanding again on EAT more within your own site, more specifically the idea of supporting content and how this can help with your overall profile.
Basic Areas of Optimisation For Any Website
Whilst there are many ways to build your presence away from your website using methods that get exposure (this is often called link building), there’s often neglect around how you should structure your website to get maximum visibility online.
There are many areas you should focus on to ensure you website complies with the basic optimisation.
These include:
– You sites title tag
– a single headline for each page (also known as a h1 tag)
– a simple to follow URL structure
– easy to read content which is broken into smaller paragraphs and separated by sub headlines
– the subject of the page to be very specific to a particular subject
– Offer supporting content that a visitor could use to explore other pages on your website
The Importance of Supporting Content
As I mentioned earlier let’s look at supporting content, how and why it’s important to use it and most importantly how you can creating supporting content for your own website and business.
The idea around supporting content is to offer visitors to your site the opportunity to delve deeper into a specific topic on your website or to offer similar topics that would of interest to your visitor.
An Example of Supporting Content
ok, sounds a little complex, so let’s look at an example…
Lets say you have a business and website that around Accounting based in Australia.
One service you may offer could be Superannuation.
You would have a main page that discusses Superannuation and how you work with clients around superannuation planning.
If you were to offer supporting content you could create additional pages that discuss:
– How to find your lost super and the process
– Transferring superannuation to one single account
– How to Choose the right super fund
– Self Managed super funds
– Understanding Tax and Self Managed super funds
– and more
Hub Topics and Supporting Content
This is an example of what you would call a ‘Hub Topic’ and then expanding on each main ‘hub topic’ with supporting content to offer your visitors real value when they visit you and to also assist with showing the search engines you are an Authority on your topic.
So how would this look on a website?
Here’s a snapshot of a site that has fared exceptionally well lately from a search engine visibility:
You can see running down the left hand side of emedicine health that they have included other supporting topics around brown recluse spider bites.
These are:
– acute kidney failure
– black widow and brown recluse bites
– Blood Clots
– Coma
and more
You can see those there?
Search Metrics Example with E-medicine Health
So if we now have a look in Search Metrics you’ll see the dramatic increase that happened for e-medicine health on the 25th May 2014.
I could literally show you dozens of sites using this same principle that have increased by using supporting content as a part of their strategy.
This is essentially the idea of supporting content on a site and makes perfect sense as to why it would work on any business small – medium to large as businesses that reward visitors with a great experience should be the ones that are rewarded.
In the Next Video…
Ok Great, In the next video I’m going to discuss the idea of internal link building, how it should look and a few examples of what to avoid.
If you have a question you would like me to answer make sure you get in contact and I love to hear from you.
As always this is David Judge showing you how to grow your business online.
Resources:
http://www.searchmetrics.com/ – Search metrics is an awesome tool to keep an eye on a websites overall search engine visibility
http://www.emedicinehealth.com/spider_bite_brown_recluse_spider_bite/article_em.htm – a live example of a well laid out site offering an excellent supporting content experience
